Patent US7685019B2 , titled “System and Method for Optimizing the Delivery of Advertisements,” takes a fresh approach to improving how ads reach their audience. It uses click-through data to assign weights to ads and track user engagement. The goal? To get the right ad in front of the right people at the right time.
We used our Global Patent Search Tool to find the top prior art for this patent. After entering the patent number, the tool quickly pulled up the most relevant results. These insights are essential for anyone in advertising or patent research. Curious to see what we found? Let’s dive into the top prior art for US7685019B2.
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How We Conducted the Prior Art Search for US7685019B2
To find the top prior art for US7685019B2, we followed these steps using the Global Patent Search Tool, which offers a streamlined approach for identifying relevant patents and documents efficiently:
- Input the Patent Number: We started by entering US7685019B2 into the search bar of the tool.
- Set the Priority Date: To ensure accurate results, we adjusted the search criteria based on the priority date. In this case, we focused on prior art that predates December 28, 2005, which is the filing date of US7685019B2. This step ensures that the prior art found could potentially impact the claims of this patent.
- Hit the Search Button: With the priority date set, we initiated the search. The tool quickly generated a list of related patents and documents that could serve as prior art.
- Reviewing the Results: The Global Patent Search Tool displayed a ranked list of patents, highlighting those most relevant based on technology, filing dates, and content similarity to US7685019B2. This allows for a detailed review of potential prior art.
Top 10 Prior Art Search Results for US7685019B2
Below are the top 10 prior art results the tool found for US7685019B2.
1. Automated Web-based Targeted Advertising With Quotas (US7562064B1)
Filed: Aug 14, 2006
Published: Jul 14, 2009
Summary: This patent from Microsoft provides systems for optimizing ad delivery with the goal of maximizing expected utility. The system allows constraints like quotas and utility measures beyond just click-through rates, enabling advertisers to prioritize profits, sales, or brand awareness.
2. Method of Maximizing Revenue from Performance-based Internet Advertising Agreements (US20040225562A1)
Filed: May 09, 2003
Published: Nov 11, 2004
Summary: Describes a system that optimizes the placement of multiple ads across publisher websites by tracking initial and subsequent user actions to assess ad effectiveness. Effectiveness is used to distribute ads to the best performing spaces.
3. Accurately Estimating Advertisement Performance (US7818208B1)
Filed: Jun 28, 2005
Published: Oct 19, 2010
Summary: Google developed a system that estimates ad performance using historical data related to advertisement triggers and associated features. Candidate ads are selected and performance is refined using key identifiers to ensure ad relevance.
4. Performance-based Online Advertising System and Method (WO2005031589A1)
Filed: Sep 23, 2004
Published: Apr 07, 2005
Summary: A dynamic advertising system that computes and adjusts cost-per-click (CPC) values for ads in real-time based on various pricing and traffic source variables, enhancing ad targeting and pricing strategy.
5. Scoring, Modifying Scores of, and Filtering Advertisements Using Advertiser Information (US20110264508A1)
Filed: Jun 30, 2011
Published: Oct 27, 2011
Summary: Ads are scored based on a mix of performance and price parameters, with scores potentially adjusted using advertiser information. Ads can also be filtered using advertiser-specific criteria for better targeting.
6. Method for Optimum Placement of Advertisements on a Webpage (US9076162B2)
Filed: Dec 21, 2007
Published: Jul 07, 2015
Summary: Yahoo’s method optimizes ad placement on webpages by calculating the likelihood of a user engaging with the ad. Historical performance data is used to dynamically prioritize ad arrangements to maximize clicks or other events.
7. System and Method for Determining Advertising Effectiveness (WO2005013092A2)
Filed: Aug 02, 2004
Published: Feb 10, 2005
Summary: This patent details a method for measuring the relative effectiveness of different ads in an online setting. Effectiveness is determined by comparing user interactions and impression counts to enable better ad selection.
8. Unintrusive Targeted Advertising on the World Wide Web Using an Entropy Model (US20030033196A1)
Filed: May 18, 2001
Published: Feb 13, 2003
Summary: Proposes an entropy-based model for maximizing ad revenue in a non-intrusive way. The method uses a probabilistic relationship between available ads and expected user interactions to optimize ad selection.
9. Dynamic Ad Targeting by an Internet Server (EP1083504A3)
Filed: Mar 06, 2000
Published: Jan 02, 2003
Summary: NetZero’s system matches ads with users based on personal data and advertisement preferences. The system continuously refines the ad matches and display order to improve user engagement and ad performance.
10. Improving Content-targeted Advertising Using Collected User Behavior Data (KR100832729B1)
Filed: Jan 20, 2006
Published: May 27, 2008
Summary: A feedback-based content-targeting system that uses user behavior data (clicks, conversions) to optimize the targeting of ads on a per-document and per-website basis. This system enhances ad quality and user experience.
Before You Go
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Far more than just a patent search engine, it enables you to see how past inventions tie into modern developments. This makes it an invaluable asset for sparking fresh ideas and shaping future technologies.
Whether you’re an inventor, researcher, or industry expert, the Global Patent Search Tool offers an intuitive way to explore patents, gain insights, and plan your next big move. Let it be the catalyst for your next innovation.
Disclaimer
This article is for informational purposes only and does not provide legal advice. The results from the Global Patent Search Tool should be used for research, not as legal guidance. For any legal matters, consult a qualified attorney.
