Patent US8246454B2, titled “System for Converting Television Commercials into Interactive Networked Video Games,” explores a fascinating intersection between advertising and interactive media.
This patent details how a commercial could become more than just a break—it could be an interactive experience, blending gameplay with advertising in real-time.
To dig deeper into how this technology evolved, we used the Global Patent Search Tool. By entering the patent number, we uncovered the top prior art results that paved the way for this innovation. These references offer insights into how earlier technologies and methods contributed to making TV commercials not only watchable but also playable.
Curious to see what we found? Let’s explore the top prior art for US8246454B2 and uncover how this concept became reality.
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How We Conducted the Prior Art Search
To find the top prior art for US8246454B2, we followed these steps using the Global Patent Search Tool, an efficient solution for identifying relevant patents and documents:
- Input the Patent Number: We began by entering US8246454B2 into the search bar of the tool.
- Set the Priority Date: To ensure the accuracy of the search, we focused on prior art that predates the filing date, June 2, 2009, of US8246454B2. This ensures that the prior art found could potentially challenge or affect the claims of this patent.
- Hit the Search Button: After setting the parameters, we ran the search. The tool generated a comprehensive list of related patents and documents that could serve as prior art.
- Reviewing the Results: The Global Patent Search Tool presented a ranked list of patents, highlighting the most relevant prior art based on technology, filing dates, and similarity in content to US8246454B2. This allowed us to carefully review and assess each result for relevance.
Top 10 Prior Art Search Results for US8246454B2
Below are the top 10 prior art results the tool found for US8246454B2.
1. System for Converting Television Commercials Into Interactive Networked Video Games (WO2010141166A1)
Priority: June 2, 2009
Filed: April 26, 2010
Published: December 9, 2010
Summary: This patent from Sony Computer Entertainment describes a method and system for converting TV commercials into interactive mini-games, allowing viewers to interact with advertisements while watching regular broadcasts. The interactive game can be played in real-time with other viewers and is delivered alongside traditional commercials.
2. System and Method for Spokesperson Interactive Television Advertisements (US20020069405A1)
Priority: September 20, 2000
Filed: September 20, 2001
Published: June 6, 2002
Summary: A method for creating interactive spokesperson-led advertisements. The ads use selectable zones within the spokesperson’s image, allowing viewers to choose parts of the image and trigger further relevant advertisements or interactions, creating an engaging ad experience on TV.
3. Template Based System, Device, and Method for Providing Interactive Content (US10165330B2)
Priority: April 7, 2006
Filed: September 21, 2015
Published: December 25, 2018
Summary: This system allows for interactive television programming where games or actions are tied to content being viewed. Viewers can participate in games and are rewarded for actions like engaging with specific ads during live or recorded programming.
4. Storyboard Interactive Television Advertisements (US20030037332A1)
Priority: September 20, 2000
Filed: September 20, 2001
Published: February 20, 2003
Summary: Describes a model where interactive advertisements are delivered through a storyboard. Viewers can select different sections of a scene to reveal further content or ads, effectively creating a “choose-your-own-adventure” for commercials.
5. Interactive Advertising Embedded in Advanced Television Programming (CA2291426A1)
Priority: November 26, 1999
Filed: November 26, 1999
Published: May 26, 2001
Summary: This system disrupts regular programming with interactive ads that the viewer must interact with using a remote to continue watching the show. Ads can be embedded directly into programming and include interactive prompts that result in additional ad content.
6. Advertising Game Distribution Method and Advertising Game Distribution System (JP2004101593A)
Priority: September 5, 2002
Filed: September 5, 2002
Published: April 2, 2004
Summary: An advertisement delivery system that inserts interactive games into TV broadcasts. The game acts as the ad, interrupting programming to ensure that viewers are highly engaged and exposed to the ad content while playing.
7. Targeting Advertising Using Web Pages With Video (US6188398B1)
Priority: June 2, 1999
Filed: June 2, 1999
Published: February 13, 2001
Summary: A method for delivering targeted ads within video content on the web. Viewers can interact with objects in the video to get more information or make purchases, providing a seamless combination of video viewing and interactive advertising.
8. Method for Video Game Advertising (US20090099928A1)
Priority: October 16, 2007
Filed: October 16, 2008
Published: April 16, 2009
Summary: Describes how advertisers can insert their products into video games as part of interactive gameplay. Players engage with advertisements by interacting with their in-game characters, blending gaming and advertising in a seamless experience.
9. Method and Apparatus for Real-Time Interactive Content in E-commerce Enabled Interactive TV (US6308327B1)
Priority: March 21, 2000
Filed: March 21, 2000
Published: October 23, 2001
Summary: This method allows interactive ads to be inserted into live or recorded television broadcasts. The system also tracks user interactions with the ads in real time, offering valuable data for advertisers.
10. How to Provide Advertisement in Digital Broadcasting (KR100593704B1)
Priority: July 28, 2001
Filed: July 28, 2001
Published: June 28, 2006
Summary: A system designed for interactive advertisements in digital broadcasting. Viewers are exposed to games within the ad content, making the experience entertaining and more likely to hold attention, while also tracking how users interact with the advertisements.
Before You Go
We recognized a clear need—no existing tool seamlessly integrated the vast history of technological advancements with the evolving requirements of today’s inventors and innovators. That’s why we developed the Global Patent Search Tool.
More than just a patent search engine, it empowers you to explore how past innovations intersect with modern trends. This makes it an indispensable resource for sparking new ideas and driving future technologies.
Whether you’re an inventor, researcher, or industry leader, the Global Patent Search Tool provides an intuitive platform to dive into patents, uncover insights, and shape your next breakthrough. Let it ignite your next big idea.
Disclaimer
This article is for informational purposes only and does not provide legal advice. The results from the Global Patent Search Tool should be used for research, not as legal guidance. For any legal matters, consult a qualified attorney.
